현재 우리나라 소셜커머스 업체는 약 200개가 넘는다고 합니다. 하지만 대부분의 거래는 상위 5개의 사이트에서 이루어 지고 있습니다. 그만큼 소수업체가 시장을 장악하고 있습니다.

랭키닷컴 기준으로 위에서부터 방문자수가 많은 사이트입니다. 랭키닷컴 순위는 시장점유율과는 다른 지표입니다. 참고용으로만 확인해주세요.

티몬 홈페이지(http://www.tmon.co.kr/)

소셜커머스 순위  사이트  점유율 (랭키닷컴 랭킹순위)
 1.티켓몬스터(ticketmonster)  티켓몬스터 바로가기  약 40% (2위 ▼2)
 2.쿠팡(coupang)  쿠팡 바로가기  약 25% (1위 ▲1)
 3.위메프(wemakeprice)  위메프 바로가기  약 25% (3위 -)
 4.그루폰(groupon)  그루폰 바로가기  약 10% (4위 -)


국내 주요 소셜커머스 바로가기

티켓몬스터 바로가기

전국할인 소셜커머스, 오늘의 티몬, 티몬나우, 패션, 식품, 생활, 컬쳐, 투어 등

쿠팡 바로가기

소셜커머스, 전국지역, 쿠팡타임, 쇼핑, 여행 등

위메프 바로가기

전국 할인정보, 나우, 패션, 여행, 공연 등

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서울, 경기, 부산 등 전국지역 쇼핑, 여행, 공연 등 할인딜 진행

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하루 한가지 상품을 파격적인 할인가격에 판매하는 소셜커머스

소셜커머스란? (네이버 백과사전 발췌)

페이스북, 트위터 등의 소셜 네트워크 서비스(SNS; Social Network Service)를 활용하여 이루어지는 전자상거래의 일종으로, 일정 수 이상의 구매자가 모일 경우 파격적인 할인가로 상품을 제공하는 판매 방식이다. 소셜 쇼핑(Social shopping)이라고도 한다. 상품의 구매를 원하는 사람들이 할인을 성사시키기 위하여 공동구매자를 모으는 과정에서 주로 소셜 네트워크 서비스를 이용하기 때문에 이런 이름이 붙었다.
 
소셜 커머스(Social commerce)라는 용어는 2005년 야후의 장바구니(Pick List) 공유서비스인 쇼퍼스피어(Shoposphere) 같은 사이트를 통하여 처음 소개되었으며, 2008년 미국 시카고에서 설립된 온라인 할인쿠폰 업체 그루폰(Groupon)이 공동구매형 소셜 커머스의 비즈니스 모델을 처음 만들어 성공을 거둔 이후 본격적으로 알려지기 시작하였다. 특히, 스마트폰 이용과 소셜 네트워크 서비스 이용이 대중화되면서 새로운 소비 시장으로 주목받고 있다.
 
소셜 커머스 업체가 등록한 상품은 단위 품목당 보통 24시간 동안 판매가 이루어지고, 대개 50%에서 90%까지의 높은 할인율이 적용된다. 단 일정수 이상이 구매해야 한다는 조건이 붙는데 예를 들면 100명 이상이 구매할 경우 정가의 50%가 할인된다는 식이다. 주로 공연, 레스토랑, 카페, 미용 관련 소규모 사업자의 상품이 대량 판매되지만 레저, 패션, 가전제품, 식품 등의 상품들도 취급된다.
 
이런 높은 할인율이 제공되는 것은 판매업체가 박리다매와 홍보 효과를 기대하기 때문이다. 일반적인 상품 판매는 광고와 마케팅 의존도가 높지만 소셜 커머스는 소비자들이 소셜 네트워크 서비스를 통하여 자발적으로 상품을 홍보하면서 구매자를 모으기 때문에 마케팅에 들어가는 비용이 거의 들지 않는다. 그런 이유로 일부 업체는 소셜 커머스 자체를 판매의 수단이 아니라 장기적인 고객을 확보하기 위한 홍보·마케팅의 수단으로 생각하기도 한다.
 
대표적인 소셜 커머스 업체는 설립 3년 만에 세계 35개국에 5,000만 명이 넘는 가입자를 확보하며 소셜 커머스 붐을 일으킨 그루폰이다. 국내 업체로는 티켓 몬스터, 쿠팡, 위폰 등이 있다.

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